YouTube Make It Harder For New & Small Channels To Generate Revenue


Today, we received an email direct from YouTube, announcing changes to the YouTube Partner Program (YPP). They say their goal is to keep YPP open to as many channels as possible but ‘recognise’ that they need more safeguards in place to protect creator revenue. Safeguards, protect? This cant be related to the Logan Paul controversy?!

So what’s changing and will it affect you? As per the email to us this morning, it’s going to affect us in a big way.

“Under the new eligibility requirements announced today, your YouTube channel, Tech Nuovo, is no longer eligible for monetisation because it does not meet the new threshold of 4,000 hours of watch time within the past 12 months and 1,000 subscribers. As a result, your channel will lose access to all monetisation tools and features associated with the YouTube Partner Program on 20 February 2018 unless you surpass this threshold in the next 30 days. Accordingly, this email serves as 30 days notice that your YouTube Partner Program terms are terminated.”

So for us last year, we hit over 6000hrs of watch time but currently only have 314 subscribers. We get a lot of likes, some dislikes, hundreds of comments, good community communication and generate a little bit of revenue each month. This small amount of revenue allows us to pay some of out out goings bills and invest in future videos. Without this, we will have to find another way to generating some additional cash or give up on YouTube all together.

Here’s the condescending cherry on the cake…

“One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel. Creators who haven’t yet reached this new threshold can continue to benefit from our Creator Academy, our Help Centre and all the resources on the Creator Site to grow their channels. Once your channel reaches the new threshold, it will be reviewed to make sure it adheres to our policies and guidelines, and if so, monetisation will be re-enabled.”

YouTube, I know you’ve got to protect your interested as well as protect adverts from appearing on wild and unruly one off videos, but it just feels like such a lack of support in helping young channels to develop and grow,. I can also see it start to put the newer channels off, and even turn away any new channels from starting in the first place. We’re off to think of a viral video we can make, in a last minute attempt to gain 700 subscribers! Peace.

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