A press release just came into my mailbox with the title ‘Worlds first Bluetooth speaker with fully integrated Alex’. Well done, you sucked me in and yes, it appears to be true. Bang & Olufsen has launched a second-gen version of their Beosound A1 Bluetooth speaker and it includes Alexa.

For those of you unaware, the Beosound A1 is a small, portable Bluetooth speaker and this is the second generation of the device. Beosound A1 2nd Gen comes with a refined, slimmer design that is fully dust and waterproof (upto 1m), has a significantly improved battery life with up to 18 hours of play time at typical volume and an overhauled user interface.

The new Beosound A1 2nd gen is the very first Bluetooth speaker to include a fully integrated Alexa voice assistant that will make it easy to access music, drop in on a loved one, trying out a new recipe or playing a game with the family. Using Far Field technology, Alexa can be activated from up to 5m away depending on the room conditions and remain responsive for up to 3 hours after being turned off. And like all good assistants, Beosound A1 is reliable – the latest Bluetooth codec 5.1 gives the very best in connectivity and accuracy.


“Our first A1 speaker was loved by customers for its combination of minimalist design, portability, powerful sound and the built-in speakerphone that made it easy and fun to speak with friends and family. The new Beosound A1 builds on these characteristics and improves them in every way that matters”, says Christoffer Østergaard Poulsen, Bang & Olufsen VP of Product Management.

So that’s it, a number of new features and tweaks, and a world first. How often would you ask Alexa to do this while out and about, I’m not sure but it’s a cool feature and I’m sure this will be a fantastic sound speaker!

Beosound A1 (RRP 250 EUR, 200 GBP, 250 CHF, 2000 DKK) launches in Black Anthracite and Grey Mist and is available online, in select retailers and in Bang & Olufsen stores from May 14, 2020. For more info and to purchase, head over to bang-olufsen.com/en.