Top Tips: Corporate Training For Small Businesses
Owning a small business that is growing is all about consistent innovation. Thinking of innovative ways to reach new customers, bring down operational costs, adding new features to your product, all these considerations are critical to ensure the growth of your business is not slowing down.
Another such consideration is building a positive and benefit-focused company culture that employees would love to associate with. After all, in the 2019 business landscape, great employees are just as important as great customers.
While building company culture and retaining top talent is not a matter of executing a single task, some efforts are more effective than others.
One such effective employee retention technique is corporate training. In fact, in a survey, 7 out of 10 people said that the training and development opportunities offered by an employer influence their decision to stay at, or leave an organisation.
If you too, are realising the importance of corporate training and want to integrate it within your business functions, here’s how you can get started:
Determine Goals And Objectives
Any business endeavour is simply a waste of time, money, and resources unless you have a list crystal clear objectives you want to achieve. In the case of training, these objectives will have two sides.
One, the objectives your organisation wants to achieve with the training. Organisational goals may range from better employee retention (duh!) to preparing top performers for leadership roles.
Similarly, it is also important to consider how the training will help your employees. Will it help them be better at their jobs? Will the training help them be more productive? How does the training fit into their career trajectory?
The good news is, making these considerations is very practical for small organisations as there are only a few people to take into consideration. However, it must be kept in mind that your goals and objectives are not written in stone and will have to adapt as your organisation (and workforce) grows.
Create Training Material
This step is arguably the most difficult part of delivering corporate training. In many cases, it is also the costliest. However, thanks to modern technology, there are ways to cut down on costs and time required to develop high-quality course material.
For starters, research eLearning content providers. Many aspects of your training will not be unique and content providers offer ready to deploy modules of professional quality.
Since these come at a fraction of the cost of creating course materials, you will be saving on time and money, while still getting professional-quality course material. The best part is, learning content providers offer course materials in multiple formats.
This means, your choices are not limited to boring PDF files. You can choose from video lessons, interactive exercises, eLearning templates, and much more. Moreover, most content providers offer white label solutions that you can use under your brand name
For the parts of your course that are unique to your organisation, you can use eLearning authoring tools for small businesses. Authoring tools come pre-loaded with media snippets, eLearning templates, and a variety of other features that can drastically reduce the content development time.
With that said, it is important to compare eLearning authoring tools and content providers before making a choice. Many authoring tools even offer a free trial of their product. It is advisable to try out at least a few products and then choose the one that aligns with your needs and objectives.
Create And Deploy A Structured Training Plan
Simply creating awesome learning content is not enough. You need to think about
- How and when will the training sessions happen?
- How long will the training last?
- How often will the training sessions take place?
- What will be the duration of each training session?
- Who will attend the training?
- Who will not attend the training?
- Who will conduct the training session?
All these questions will need to be answered keeping in mind that the training is supposed to propel your organisation and employees towards growth. For this reason, you may not be able to deliver training during office hours.
This is also the time to consider whether your training program will depend completely on self-paced learning models with the help of learning management systems or a blended learning approach that combines self-paced learning and instructor-led sessions.
The process of corporate training doesn’t just end at delivering the actual training. After this, it is time to reflect on the results of your training to understand how it can be made more effective. Having a plan is a great thing. However, understanding that most plans are not perfect, and there is almost always room for improvement is a sure shot way to ensure your efforts bear positive results.
Remember, owning a small business is all about consistent innovation.