Joining the ranks of the 7 and 7R with their full frame sensors, Sony have come up with a direct rival to the Panasonic GH4. The new Alpha 7 can now film in 4K, making it a serious option for those film makers using compact system cameras.

A specification that really stands out is the drop in quality. It now has a 12.2 megapixel sensor. It is likely that Sony did this to increase video capture quality

The ISO sensitivity for stills is the same as the Nikon D4S. The Nikon is aimed at photographers while the Sony at amateur directors. It’ll be interesting to see the difference these two cameras have when set to the maximum ISO setting.

The Sony features a HDMI output for using 4K to its maximum. It also gives uncompressed video capture and the ability to change the frames per second.

There are a multitude of other specifications that make this camera appeal to film makers. On that stands out is the S-Log2 gamma setting. This is most common in commercial video equipment. It enables users to capture better colour in post production by creating a 1300% wider dynamic range.

You can also adjust the gradation of your footage along with colour adjustment. These settings can be saved as a profile for future use.

Audio in and out is present.

We will let you know when we hear more on the Sony A7.