/

Sony Launches HDR Support

Sony this week has just announced that they are bringing HDR support to more of their 4K television range. HDR stands for High Dynamic Range which will give you a much higher picture quality when watching supported content. The image will capture loads more detail in very bright and dark areas on your picture. A great addition to their new range of 4K Ultra High Definition televisions. An added feature on the newer model televisions will also include Sony’s X-tended Dynamic Range technology which give deeper blacks and brighter whites.

The models currently announced are the X930C and athen X940C models which will be on the market very soon. The two models were announced at IFA 2015 in September. Sony are also bringing HDR support to their older UHD televisions. These models are X850C, X900C and the X910C. They HDR support will be available via Sony’s online network so you will need an internet connection to the television.

Amazon Video is the first service to offer full HDR content for you to enjoy.

“Sony is pleased to be expanding HDR compatibility for our 4K Ultra HD televisions. Sony has always been a leader in HDR, from our HDR-enabled professional cameras, to Sony Pictures produced and edited HDR content, to our expanded line of HDR compatible TVs, only Sony can bring you the full HDR viewing experience from the lens to the living room,” said Mike Fasulo, President of Sony Electronics. “You could say that HDR is in our DNA.”

Sony have also promised that if customers buy a compatible HDR television this winter they will be entitled to around $100 worth of content including blockbuster movies The Amazing Spiderman 2, Men In Black 3, After Earth and Fury. The films will come from Sony Pictures Entertainment through the Amazon video app. Customers will also be able to access the Amazon Prime original series Transparent and Mozart In The Jungle. There will be no additional charge to the customer’s Amazon Prime membership.

“We are proud to be on the forefront of next generation technology bringing the first feature films available to stream in 4K with HDR to Sony televisions,” said Man Jit Singh, President, Sony Pictures Home Entertainment.