Sony has decided to put OLED TV production on hold to make way for their 4K builds according to Japanese newspaper Nikkei.
Consumers haven’t really warmed to the idea of OLED televisions. Sony’s first ever OLED screen, the 11-inch XEL-1 cost somewhere in the region of £1,300.
As a comparison, their 55-inch OLED screen would set you back around £8,000. A comparable 4K television would only cost around £5,500.
According to Nikkei Sony’s 4K televisions accounts for 20 per cent of Sony’s shipments last year. This number is expected to rise to 50 per cent this year.
Sony has also grasped the 4K market by other means too. They have concentrated on creating 4K content for the screens meaning you will have to buy Sony products to get the best out of them. Very similar to what we saw with Blu-Ray.
Sony of course isn’t the only manufacturer making 4K televisions. They have all the major players coming up behind them including Samsung.
The newly released PS Vita Slim has also swapped out the original’s OLED screen in favour of an LCD screen. It shows that Sony’s bold move into 4K screens is affecting other areas of their business.