I’ve got some home cinema news for you today from LG. They have just announced two brand new 4K laser projectors, the HU715Q and HU710P.

The new LG HU715Q Ultra Short Throw looks to be their new flagship and features a number of technologies such as auto-brightness and the ability to create a 100-inch image when placed only 22 centimetres from the wall, so in theory, you should be able to install this ontop of your existing TV stand, if you have on of course. Also, the LG HU710P (a traditional projector, not short throw), is getting a notable upgrade to its predecessor, delivering brighter images and deeper blacks courtesy of a wheel-less hybrid laser.

As you can see from the images, you really can get these very close to the wall and project up to a white screen. Neither are locked at 100inches either, the 710 will go from 40 to 300inches, while the 715 will go from 80 to 120 inches, so plenty of flexibility there.

Both of the units deliver a 4K resolution, and the laser technology gives an impressive 2,000,000:1 contrast ratio and high peak brightness, elevating content by revealing more details in dark and bright scenes. Thanks to keystone correction with 4-, 9- and 15-point warping, the projectors provide easy horizontal and vertical alignment which allows for flexible placement without distortion. The 715 generates 2,500 lumens with a laser light source while the 710 delivers slightly less at 2,000 lumens of brightness via laser-LED hybrid technology. Both are rated for 20,000 hours of use which translated to a lifespan four times longer than conventional projector lamps.

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The new CineBeam projectors feature a number of advanced image-enhancing technologies for the optimal viewing experience. These include a brightness optimiser that makes automatic adjustments according to ambient light conditions around the projector. Dynamic Tone Mapping, which analyses and fine-tunes each frame to support a better HDR performance regardless of the content or light level of the room. A Filmmaker Mode is meant to display movies the way their directors intended them to be seen, replicating the exact look and feel of a theatrical release by preserving the original aspect ratio, frame rate and colours. Apps, of course, LG’s webOS smart platform offers easy access to a wide range of popular streaming services including Netflix, Amazon Prime Video, Disney+, YouTube and Apple TV. Lastly, and this only applies to the more expensive 715 model, but that includes built-in quad woofers and 2.2-channel stereo audio, plus you can add upto 2 Bluetooth speakers as well, or scrap that all together and get a proper surround sound system.

It’s worth noting they both come with 3 HMDI ports with eArc, plus 2 USB 2 ports. No mention if this is HDMI 1.4, 2 or 2.1 but I can’t imagine it’s 2.1. Availability, Q1 of 2022 in America, Europe and Asia, with the middle east and Latin America following later in the year. Prices, neither will be cheap, with the 715 being listed on the LG website for a cool £3000. 

If you want to find out more, head over to the official LG website.