To celebrate a new range of DC Comics branded products, Heinz went to Gotham Village in Nottinghamshire to deliver special-made gift boxes to every single house in the area.
DC Comics fans could see images of their favourite superheroes Batman, Superman and Wonderwoman illuminated on the tallest trees in the village.
Gotham Village was even renamed Heinz for the day of celebration. Heinz felt they needed to say thankyou to all the hard-working families in the area for their continued support of Heinz tea time favourites.
The move came as Heinz and Warner Bros Inc have partnered up to produce their After-school Heroes food which include Reduced Sugar Beanz, Spaghetti, Tomato Soup and Reduced Sugar and Salt Tomato Ketchup – where has the sugar gone? Surely having kids high on the sweet stuff will make them more energetic for fighting crime?
Gotham local Jake Sims commented: “I heard the village was going to be illuminated with the DC Comics Super Heroes, so I took a little walk to see for myself. It was a stunning Super Hero spectacle and it was a lovely surprise to wake up to a gift box of Heinz products.”
Mayor of Rushcliffe, Councillor Francis Purdue-Horan, said: “We’re delighted to have such a well-known brand like Heinz visit one of our villages to launch its new DC Comics Super Hero products.”
Matthew Mill, Heinz Brand Manager, explained: “It is our mission to make tea times great with the launch of our very own Afterschool Heroes suppertime staples, in partnership with Warner Bros. Consumer Products, and what better way to celebrate this than kicking things off with this exciting event.”
The Heinz Afterschool Heroes website is the place to go to find out all about the range, as well as enter a prize draw for the chance to win a family holiday to Los Angeles, which includes a tour of the Warner Bros. Studios and entry to Six Flags theme park. For more information, visit www.heinzafterschoolheroes.co.uk.