As the world starts to crawl back to work hoping the worst of the COVID plague is over, MSI has taken the opportunity to reveal its first ever business laptops.
Called the Summit Series, they will have 11th Gen Intel processors inside which they say will help boost productivity in the present work-at-home environment.
Their Business and Productivity Series is aimed squarely at the world’s business and enterprise customers. Derek Chen is the global sales and marketing director at MSI’s Notebook Division.
He kicked off their first ever virtual summit and revealed their slogan: Determined To Succeed. Derek said: “2020 is full of challenges, but they bring opportunities. We’re proud to introduce our first ever line of high-performance Business and Productivity laptops with features that address changing workforce needs.”
He also showed off the three state-of-the-art laptop lines that comprise MSI’s new Business and Productivity series. The Summit, Prestige, and Modern lines are all apparently designed to provide optimised productivity, performance, and efficiency to business and other users. Among the highlights of this new generation of work machines, the company said it has worked hard to eliminate common pain points.
Portability and performance are boosted by Summit’s slim aluminium chassis with military standard durability. They also come with the powerful Intel iRIS X e integrated graphics. With data leaks an ever-present concern, especially in business, TPM 2.0 provides enterprise-grade security, assuring enterprise business confidentiality.
Summit Series highlights include exclusive AI noise cancellation of background noise in video conferences, 10+ hours battery for a full work day in the B Series, and multi-touch touch-screens and Windows Hello infrared camera facial recognition in the E Series. Those 11 Gen processors includes an instant wake function, responsiveness and battery life deliver advanced efficiency and mobility.
A final surprise was a glimpse of the upcoming MSI Summit E13 Flip, featuring a display that flips 360 degrees – combining laptop utility with tablet convenience to accommodate the many ways people work. MSI’s Business and Productivity laptops are expected to go on sale starting in October 2020 online and at popular technology retailers.