Highlights From Apple’s Keynote Event 09/09/14

Sitting here waiting impatiently to hear what Apple has in store for us for the last two quarters of 2014, we are greeted with a broken feed, and we’re not the only ones. Trawling the internet we’ve come across other websites and forums full of people complaining about the live stream.

Reading some of these comments we noticed  trends were starting. Amongst the complaints were things like “my feed keeps dropping out”, or “all I can hear is a Chinese voice over.”

For something that so many people were looking forward to hearing, it was a disaster.

Eventually we managed to get the feed, but it took some time. It was probably down to the number of people watching at once. After all, this was going to be big. We wanted to see Apple discussing their new iPhones and Smart Watch.

The Keynote session was held at the Flint Centre in California and opened with the newly appointed Chief Executive Timothy Cook railing off Apple’s previous sales figures and what not. This is not why we’re here Timothy but it’s okay, you do your thing.

All of a sudden the lights went down, and a big projection opened up unveiling the iPhone 6 and iPhone 6 Plus. They have a black finish with a silvery border and are very rounded at the sides. They are much bigger and curvier than their predecessors. The new phones will be thinner than the older models.

There will be a new cut, copy and paste function for the new iOS8 as well as a new horizontal home screen. Apple’s new chip inside will be a lot smaller but more powerful and efficient. There is also a demonstration about how Apple users are now able to use the larger phones in one hand, as swiping through apps has been made a lot easier.

At this point I would like you to take a look at the launch trailer of Vainglory game for iOS8. It was showcased tonight at the Apple Keynote event and was the example of one handed gameplay.

According to Phil Schiller, a senior vice president at Apple the battery lives of the new phones are able to withstand 50 hours of audio, 11 of video, 11 of Wi-Fi browsing, 10 hours of LTE browsing, 10 of 3G browsing or 14 hours of 3G talk. Not overly impressive considering the stats are similar to those of an iPhone 5S, but given the size of the screen, keeping up with a smaller phone is a great feature.

Phil Schiller bragged about the new iSight camera installed in the new phones. It is still an 8-megapixel camera but has a better sensor than the older models.

There was also speak of being able to make calls over your Wi-Fi connection.

The iPhone 6 and iPhone 6 Plus can now record in 1080p with a choice of filming in 30 or 60 frames-per-second. An improved feature over the 5S’s 30fps. There is a new image stabilization called Cinematic Stabilization as well as better slow-motion recording. They’re even introducing a time-lapse recording feature on the iOS8.

The new iPhones are being released in various different storage sizes. Starting at $199 is the iPhone 6 16GB, $299 the 64GB and $399 the 128GB. The highest storage capacity of the iPhone 5S was 64GB. The iPhone Six Plus starts at $299 for a 16GB phone on a two year contract. Add $100 each time you want to go up in size still including the two year contract. The devices are available to buy from 19th September and pre-orders are taking place form the 12th.

iphone 6 and 6 plus 1

Next up it’s the newly anticipated watch that we have read so much about over the last 6 months. It’s beautiful, and looks like they’ve taken the home screen from your iPhone 6 and shoved it onto the screen of the wrist device. It was said it has been designed to be used as a health and fitness product. It has a square face and will come in a variety of coloured bands. Not something that the traditional watch wearer would like, seeing as round-faced watches have been at the front of fashion for a long time, but we’ll see. If it proves to be the best smartwatch, people may adopt that look.

The watch has been designed to sense your wrist raising to activate its display. Functions that were shown off at Apple’s Keynote event was Siri functionality, smart replies, call answering and an array of weather and location apps. There is also an in-built heartbeat sensor. You can share information between watches too such as sketches. The new smartwatch will vibrate when someone is calling you or when you take a photo. To charge the watch you snap a device to the back of it. Apple’s new timepiece is all about personalisation with its customisable watch faces and coloured straps.

There are three variations of the watch. The first was the Apple Watch, a stainless steel face with an array of bands including leather, metal and bracelet styles. The second was a sports watch made of an anodized aluminium The third and most impressive was the Apple Watch Edition which is made with 18-carat gold. They will also come in two sizes but is unclear whether their top entry will be included in this.

Maps on the watch was an impressive feature, with all the workings of what you would expect to find on your mobile. Your photo libraries will be accessible as well. using a sequence of touches you can send an instant message. Three taps for lunch was the example used. Health and fitness seem to be at the forefront of the new watches. There was a huge demonstration of the new features coming. The watch will actually tell you that you’ve been sitting for too long and need to get up and do some form of exercise. The Workout App is there for all you runners and cyclists out there to track your journeys or calories burnt.

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The watch will cost around $349 which is a hefty price tag compared to other smartwatches currently on the market. But being Apple, I have no doubt people will invest in one.

With the event now coming to a wrap, Timothy Cook wraps up the details with another video. He sums up the iPhone 6 and 6 Plus, he mentions the watches again along with the new mobile smart payments all coming to the new iOS8. The biggest worry for me is whether the watches will catch on as so many manufacturers have failed in the past. What am I saying, of course they will, it’s Apple.



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