It can feel that running a business is all about spending money. You will usually need a website, domain name, hosting before you even get off the ground. Then you will need to think about things specific to the business that you will need to buy as well as marketing. You may wonder whether you will ever stop spending money! It can be easy to forget about getting things like SSL certificates for your website or perhaps not even understand what they are or why they are important. However, if you do go without one, then you could really regret the decision. Therefore it is worth finding out more about what they are and how they can help you.
An SSL certificate is basically something which shows that your website is secure. SSL stands for Secure Socket Layer and it is a way of encrypting information to keep it safe while it is being transferred. Without one any data that is transferred through your site can potentially be intercepted and stolen. There are different levels of security which you can choose from depending on what you need to protect your site from and with. There are many reasons why you need to get one.
Customer Trust is of the Upmost Importance
Firstly your customers need to be able to trust you. If you have an SSL certificate, even at the most basic level, they will be able to see that the website is genuine and therefore will not need to be afraid of trusting the information on it and interacting with it. The higher levels are more necessary if you are collecting information from customers. This could be anything from an email address to bank details and you will need to make sure that you pay for the right sort of certificate to protect the information that you want to collect.
You may wonder whether it is actually that important, but it is getting increasingly important for a number of reasons. Firstly you want to make sure that your customers trust you. Most people are now aware of security risks on websites and so are cautious about interacting with a website unless they feel that they can trust it. There are many ways of building trust with potential customers and an SSL certificate is one of the ways.
Most people are aware that they need to look out for a padlock or a https:// on a website before they make a purchase, for example. This just shows how important it is to make sure that you give the right signs to your customers so that they are happy to use your website. They will not want to purchase items if they think that there is a chance that their data could be intercepted and they could have money stolen from them or have their identity stolen. Therefore you need to make sure that you provide this protection for them.
A Professional Edge – Leave Your Competition Standing
The SSL certificate will give your website a professional edge, which will not only allow customers to trust you but will show that you care about them. It could be considered to be an essential part of your customer service, to show customers that you want to make sure that they are well looked after.
It is also important for you as a business as well. You will need to make sure that you protect your website against attacks; both the stealing of your customers data and also hijacking or just bringing down the site. Any site can be attacked, so do not think that because you are small and have larger competitors that they will not target you. They do not worry about your size they just look for weakness. If your site does get targeted then your customers could easily find out and it may mean that they no longer trust you anymore. You could lose a significant amount of customers and it could lead to a complete collapse of your business. If you do not notice quickly it could ruin everything you have worked hard to build up.
Is SSL For You?
So although getting an SSL certificate does cost much money you need to ask yourself whether you can afford to go without one. It could lead to a reduction in sales at the least and could completely ruin your business at worst. If you want to use your website for any sort of marketing and especially if you want to use it to sell things then it is essential that you strongly consider an SSL certificate. It is also worth noting that different companies will sell the same certificates for different prices so you need not spend as much money as you fear. Do make sure that you compare prices as well as the services provided by different sellers so that you can get the best deal for you.