What colour would you say reflected your personality? Well, according to Oppo’s new research on linking between our personalities and colour choices, they found that 48% of Brits said that black and grey had was a favourable description of their moods. Alright EMO! I wonder how many of those grew up listening to Dashboard Confessional and Taking Back Sunday. Or maybe COVID has just given people the hump. Definitely the emo thing though.

Of course, there were other colours thrown into the mix too, so it wasn’t all dull and dreary, and many people said that they were favouring greens and yellows as the summer months are nearly upon us. Apparently white is the colour of choice for bedrooms, as it shows passion, and red, well… we can all think of what red stands for right? But alas, only 4% of those asked had red bedrooms. Oh, and if you’re a high earner of £51,000 and above, then you’re more likely to wear white. While the lowest earners among us are going to be wearing teal.

The research which consisted of up to 4,000 of us Brits was conducted by OPPO in celebration of their new Find X3 Pro handset, which sports the capability of showing a billion colours, and found just how important colour is to all of us. 28% of us wear certain colours that match our personalities, and 12% even say that a certain colour has become a personal trademark, like a black t-shirt for example. More examples include:

  • Those who consider themselves “accomplished cooks” are highly likely to have a kitchen painted in a dreary grey (14%), compared to those who have a light blue kitchen (1%). 
  • Brits who drive a black car would describe themselves as high achievers (19%), compared to just two percent of people who own a green motor.
  • Those who describe themselves as a “lover of the great outdoors” are most likely to have a wardrobe made up of, not GREEN but blue (12%).
  • People who feel “grouchy” are partial to a checked shirt while those who are “well-read” are most likely to be found wearing floral patterns (12%).
  • Those who describe themselves as “touchy feely” perhaps unsurprisingly love a bit of hippy chic tie dye (12%).

OPPO has put together a master team called the Colour Council, comprising of actress Amy Jackson, interiors expert Geraldine Tan, fashion stylist Gayle Rinkoff and psychologist Lee Chambers. You can find out everything they’re doing on their dedicated web page.

Lee Chambers commented, ‘It is no surprise to see white scoring highly across the board, given the year we have experienced. With underlying anxieties and lockdown fatigue heightened, the clean simplicity of white allows us to find a place of serenity to be thoughtful and re-connect.

‘During significant times of change, we navigate towards cooler and more stable colours, searching for foundations and spaces that feel safe. We are less likely to express ourselves through colour and less likely to see a range of colours in different environments. With the colours we wear and surround ourselves with having an impact on our moods and emotions, combined with the world opening up and spring being upon us, there is no better time to consider igniting some of the dormant colours within us and awakening the full spectrum to express ourselves for a vibrant future.’

Chambers concluded, ‘While some colours have evolved in meaning during the last 12 months, others still convey their traditional meaning, including the timeless and striking nature of the ambitious black car owner, conveying feelings of significance and control. But as we transition, the nation may well start looking for a depth of colour elsewhere.’

Managing Director for OPPO UK, Kevin Cho, who commissioned the study said, “We know how important colour is in people’s lives and our latest research shows that more than ever it’s tied to our emotions and our well-being. It says a lot about who we are and it continues to be a way in which we express ourselves. With the launch of the new Find X3 series our focus was to help customers bring colours to life and inspire them to explore new possibilities with the latest technology. We’re excited to launch the OPPO Colour Counsel to help the nation get back out in the world and start capturing their lives in vibrant colour again!”