As the title says, Samsung has just launched their brand new Sero TV model to the public. The controvertial TV caused a lot of conversation at CES 2020. I wonder how the public are going to receive the news now that the TV is available to buy.

So what do I mean when I say the TV mirrors your phone? Well, the Sero is on a pedistal that enables the TV to be viewed in a horizontal and vertical manner. And when you connect your mobile phone to the Sero, it automatically senses how your phone is being held, and spins the screen to match it.

samsung sero tv

So if you’re watching some Instagram stories, the TV will move to its vertical position. If you’re watching a film on Netflix, it will rotate back to its horizonatal position. It’s all very neat and clever, and was actually impressive to see on their stand at CES 2020.

However, how practical is it? There’s no doubt this television is aimed at avid social media users. But, it does boast Samsung’s QLED technology, with over a billion colours and also 4K resolution. There’s also a decent sound solution built into the pedistal offering 4.1 channel audio.

samsung sero tv

When the TV is no longer in use, it switches to its ambient mode, where users can choose from 50+ backgrounds to display in the home. You can also display useful info like clock and the weather for example, and also use your home’s surroundings to blend the screen into the background.

“We are exceptionally proud to launch The Sero to the market. It is an industry-first and so we are able to capture the demand of smartphone/social media users by bringing an innovation that can display any content imaginable,” said Dan Hastings, Director, TV and AV, Samsung Electronics UK Ltd. “With people now using their TVs in different ways than ever before, whether scrolling through social media, watching the latest viral videos or catching up on TV, The Sero is able to seamlessly adapt to enhance whatever content the user is watching, bringing a more bespoke and optimised experience”.

samsung sero tv

It’s definitely a quirky gadget, and one that would definitely suit a high-end play room or secondary lounge. As for taking over the home’s main television for cinema nights? I can’t see that happening. It’s also quite expensive too, retailing at £1,599 for a 43″ model.