In 2023, we can expect to see an increase in bespoke web design, meaning that more people are choosing custom-made websites tailored specifically to a client’s unique needs. This, of course, brings exciting new web design trends for those creating innovative branding, seeking distinction from the crowd. Here are some of the top bespoke website design trends to watch in 2023. 

Voice User Interface 

With the rise of voice assistants and artificial intelligence in the home, voice user interface (VUI) is becoming an increasingly important part of web design. In 2023, we can expect to see more websites incorporating VUI to create a more seamless and natural user experience. This will allow users to navigate websites and access information using voice commands, making the experience more intuitive and efficient. 

Interactive 3D Elements 

Advancements in technology have made it easier than ever to incorporate interactive 3D elements into websites. In 2023, we can expect to see more websites incorporating 3D graphics and animations to create immersive experiences for users. This will help brands differentiate themselves and create a memorable online presence. 

Personalised User Experiences 

Personalisation is key to creating a successful website in 2023. By using data analytics and user behaviour insights, designers will be able to create customised experiences for each user. This will include personalised content, recommended products and services, and targeted marketing messages. 

Dark Mode Design 

Dark mode has been a popular trend for mobile apps for some time, and it’s now making its way to web design. In 2023, we can expect to see more websites offering a dark mode option for users. This not only looks chic, but it also reduces eye strain for users who spend a lot of time on their devices, plus it can be more suitable for those who are visually impaired. 


Microinteractions are small animations or visual cues that provide feedback to users and create a more engaging user experience. In 2023, we can expect to see more websites incorporating microinteractions into their designs, such as a subtle animation when a user hovers over a button or a small sound effect when a user completes an action. These small rewards can help to focus a site visitor and create further distinction from competitors online. 

Custom Illustrations 

Custom illustrations are a great way to add personality and uniqueness to a website. In 2023, we can expect to see more websites incorporating custom illustrations into their designs, whether it’s a hand-drawn logo or a series of illustrations to accompany content. This will help brands stand apart from more minimalist designs and create a memorable online presence. 

Final Thoughts  

As technology continues to evolve, it’s important for designers to stay up-to-date with the latest trends and incorporate them into their designs to create a competitive advantage for their clients. These 2023 bespoke website design trends seem to show that personalisation, in the form of recommendations but also through illustration and design, will be key when updating a webpage this year.