Every business must make use of all available resources to remain competitive. Nonprofit organizations must do the same, as they are competing for donors. Today, over half of all nonprofits make use of CRM and online fundraising tools. However, they need additional tools to integrate with existing programs and improve productivity, communication, and more.
Finding the right tools can be challenging. Sage Intacct Not For Profit accounting software is one tool many organizations use. What are other tools the nonprofit might wish to try?
Mailchimp for Email
Many nonprofits no longer make use of email marketing. They have heard it is not effective. However, research shows that this is not the case. In fact, nonprofits benefit greatly from its use. They can increase awareness, generate leads, turn prospects into customers, and more.
Mailchimp makes it easy to customize emails and boost brand visibility. Templates are offered, or a business can create its own. Nonprofit organizations benefit from the program’s analytics, as it provides insights into viewer behavior.
Automation is one reason many nonprofit organizations choose this program. A/B testing options are offered, and the organization can target and segment donors. The basic plan is free for organizations with under 2,000 email subscribers. Paid plans are also offered.
Slack for Communication
Tracking emails can serve as a challenge. It’s easy to miss an important email when so many come in every day. Slack, a messaging app, simplifies communication and collaboration between coworkers. Furthermore, as it is set up like a social media network, users find it easy to navigate.
Create open channels to share information for a project or team. Private channels, in contrast, can be used to distribute information to a limited group. Direct messages serve as another option. All communications are contained within one program, so messages are less likely to be lost.
Slack integrates with other programs, making it easy to use. In addition, it allows for calls and screen sharing. A free plan is offered along with paid options. Charities benefit from a free or discounted upgrade.
Every organization must know how effective its website is. Google Analytics can help with this, as it allows for tracking conversions. The program lets the website owner know which pages have high drop-offs so bottlenecks can be addressed.
With the help of this program, a nonprofit knows where it should spend time. Resources can be better utilized with the information gained from the program, and organizations find it easier to make decisions that are of benefit. Most organizations find they only need the basic service, which is free, but they can invest in Analytics 360 if desired.
Buffer for Social Media Networks
Managing social media posts can be challenging. Many organizations today use Buffer to make this process easier. It allows an organization to create and schedule content. In addition, all accounts can be managed in one location, simplifying the process.
The program is designed so posts can be scheduled from various locations. A team can collaborate on the postings, as well. With its help, an organization increases engagement while building a stronger following. In addition, the program makes recommendations regarding the timing of posts.
A free plan is offered. For those organizations with over three social media accounts, paid plans are offered. Registered nonprofits receive a discount on paid plans.
Canva for Design Tasks
High-quality visual content is essential for viewer engagement. Nonprofits worry about spending money on a professional designer, however. With the help of Canva, they don’t need to.
A user chooses from thousands of templates and begins creating graphics. Fortunately, there is helpful information walking a user through the creation process. A brand kit can also be created and saved for all team members to use. Canva Pro is free for registered nonprofits.
Nonprofits must compete for donors, sponsors, and more. These tools make it easy to remain competitive. Try one or more today to see how they benefit the organization. Once one tool is mastered, try another. With the right combination, growing the nonprofit becomes a much easier task.