So as most of society knows, Instagram is the place to share all of your beloved photos. Most people use their Instagram for the same thing: photos of that dinner you ordered from a restaurant, those on fleek outfits for your birthday night out, but mostly, we love sharing our holiday photos. And according to travel specialists TravelBird, we’re pretty predictable in the photos we’re likely to share.

The TravelBird study looked into 470 attractions over several countries around the world. They based their findings on the number of tags used on Instagram. Their research aims to look at millennial travel patterns as they’re the biggest demographic that use the popular photo sharing app.

They looked into two tourist attractions in each region of the UK, to ensure that they were not just concentrating on the most popular in the country’s capital. They then followed this up by doing the same over 10 other countries which equated to around 400 of the world’s most popular tourist destinations.

“This study offers a compelling overview of hundreds of destinations that are beloved by Instagram users for their cultural heritage, their stunning natural beauty and their local charm,” states Symen Jansma, Founder of TravelBird. “Alongside this, the data also tells a fascinating story about the ways people are travelling in 2017, offering valuable insights for the travel and tourism industry.”

The Most Instagrammed Destinations in The UK 

Rank

Destination

Region

No. of tags

1

Big Ben

London

2,561,617

2

Buckingham Palace

London

586,990

3

Anfield

North West England

420,290

4

Stonehenge

South West England

370,530

5

New Forest

South East England

287,818

6

Snowdonia

Wales

286,383

7

Edinburgh Castle

Scotland

228,084

8

Windermere

North West England

215,064

9

Glen Coe

Scotland

136,340

10

Seven Sisters

South East England

133,679

11

Giant’s Causeway

Northern Ireland

128,029

12

York Minster

Yorkshire and the Humber

76,301

13

Cambridge University

East of England

55,253

14

Norfolk Broads

East of England

42,196

15

Angel of the North

North East England

42,027

To see the full list of Instagrammed Attractions, visit the results page.

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Stef Murphy

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