Apple’s yearly Keynote session for the new iPhones is something to awe at. It’s a time where Apple seem to outdo themselves year on year, coming up with some really impressive tech for the new handset.

So what did Apple have for us this year for the iPhone 8? Not a lot apparently. Well, they did show us a pretty cool AR game called The Machines.

But what really matters, the design, the specification, the cool apps that it can run, there wasn’t really anything that jumped out the page at us.

Okay, bare with me here, because I know there are some Apple fanboys out there that love iPhones no matter what, but I would think long and hard before sinking near on £1000 for an upgrade.

The new handsets come with a new A11 Bionic chip, which is only a step up from the last chip in the 7 and 7 Plus.  Woah! Slow down Apple. The core has six total cores: two elite performance, four high performance and the last one as

The screen comes in at 4.7″ on the 7 and 5.5″ on the Plus, so no change there from the older devices which I’m not surprised. I wouldn’t want a phone too much larger than 5.5″.

The whole thing is made of glass too, which does give them a premium feel, but not enough to make me really crave this device over the cheaper iPhone 7.

There’s been some improvements to the camera, like the ability to apply virtual lighting to portrait photos, but it doesn’t really beat using an app like Snapseed to edit the photos after they’re taken. But does save time on editing I suppose, or for those not wanting to dive into photo editing software.

The virtual lighting acts like an Instagram filter. The camera is able to take an outline of the person your shooting, and then from there, are able to apply various lighting filters to the image.

Now from what we saw, things weren’t really hugely impressive. Yes there are some minor changes that will make this phone stand apart from the iPhone 7 and 7 Plus, but not enough to really pull away from the likes of Samsung. It feels like a stop gap, between the impressive iPhone X and the older iPhone 7.

It’s not impressive, and compared to the new Samsung S8 and even Note 8 now, it seems very dated, and to be honest, seems like a way of giving people the option to get a new phone.

Prices for the new iPhone 8 starts at $699 for the iPhone 8 and $799 for the iPhone 8 Plus.

Sorry Apple, but I think Samsung have you beat this year.

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Stef Murphy

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