Disney is set to pull its movies and TV shows from both Netflix and Amazon, to launch their own streaming service in 2019. It’s rumored to included popular titles such as the Toy Story films, Frozen, the classics like The Jungle Book and perhaps even exclusive early release of new Disney films before they are released on DVD. We assume this service will be available via an app on your smart device or TV and will cost you a monthly fee. You’ve probably already guessed but this service is aimed at families and children. They’re the ones who will gain the most out of this service, as it will include movies and content from the Disney Channel and Disney Junior too.
Does Disney alone, have enough content to keep you entertained? Well Disney now own Marvel and also Lucasfilm, both of which have some huge movie titles that could be great additions to the service. Disney are yet to confirm if either of those will be available, so one can only hope!
“The launch of our direct-to-consumer services marks an entirely new strategy for the company,” said Iger, “one that takes advantage of the incredible opportunity that changing technology provides us to leverage the strength of our great brands.”
Disney said it would become the “exclusive home in the US for subscription video-on-demand viewing of the newest live action and animated movies from Disney and Pixar beginning with the 2019 theatrical slate”.
Iger continues; “The media landscape is increasingly defined by direct relationships between content creators and consumers.”
This isn’t the first time Disney have tried the streaming service route. In 2015, Disney Life was released, where you could pay a £9.99 a month fee to watch unlimited Disney movies. I think if they add the content from the Disney Channels and also Marvel/Lucasfilm, there should be enough content to entice people to join. How will Disney keep up with the demand for fresh content, who knows.
How will this affect Netflix and Amazon? Not much I’d say. By 2019, both will be pumping more money than ever into creating their own content, which is the main reason why people use the service, Netflix more so than Amazon.
One small hiccup… it’s initially only going to be released in the US, so we will have to wait and see if the service will be available for us UK folk.